Diageo has exchanged majority ownership of the brand rights for Cîroc vodka in North America, for majority ownership of tequila brand Lobos 1707.

Diageo North America has announced Pronghorn, an economic initiative to drive diversity, equity, and inclusion in the spirits industry.

Diageo has maintained its acquisition drive by snapping up the firm that produces the Lone River Ranch Water hard seltzer brand.

Ivan Menezes has been appointed to the Diageo board as an executive director with effect from July 2.

Patrón Spirits has appointed Phil Gervasi, a former VP at Diageo, as executive vice president of sales for North America.